The mysterious group/artist WU LYF is something to get excited about. I have never heard anything like it and wouldn't know what genre to compare it to. "Heavy Pop" is a piece of work that shows the potential of music as a way to paint an environment. Listen to it and decide where you think the singer is. Is he on an island, at the beach, in a studio, in a club... Where you are coming from is equally, if not more, important than what you have to say.
I saw him singing in a prison-like 4x4 cement room. Crying out madly for attention and despite his isolation. While, there is a bed of instrumentation, the singer feels utterly alone and a times you often loose sound of the guitar and drums. What has been called "Heavy Pop" is cathartic, love-deprived, tortured, and a well executed musical emotion.
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